Masters Of Branding is a full service agency spanning a variety of disciplines.
Masters Of Branding (MOB) founded in 2001 on private investment capital has successfully grown itself from a small start up in-store marketing firm, into a multi-divisional agency offering 4 specific divisions and a multitude of services. Armed with a roster of Fortune 500 clients, MOB divisions continue to grow and gain ground within each respective industry; Marketing, Event Planning & Production, Merchandising, RFID, Identity, and Technology.

Marketing
MOB is a leading marketing and merchandising agency implementing integrated solutions for Fortune 500 clientele. MOB's personnel offer years of experience implementing successful brand identities and positioning global corporations and products within the United States marketplace. This seasoned expertise has crafted MOB's leadership position in the marketing industry, implementing solutions for America's top retailers, manufacturers, and technology companies. The creative force behind several of the most prominent consumer brand campaigns in recent years, MOB has been responsible for the concepting, repositioning, and direction of media assets in a series of award winning campaigns. Constantly ahead of the marketplace, MOB has distinguished itself as an industry leader by integrating strong product-focused practices in business areas that typically lack this acumen. MOB's unique offering is a superior marketing expertise that compliments divisional skill-sets - gleaning clients a decided advantage in the marketplace.		Selected Projects Garnier - Fructis Postcards

Event Planning & Production
MOB concepts and executes large-scale corporate events and launch campaigns. An addition in 2002, MOB Space focuses on client architectural needs. From temporary space to permanent installations and retail build out, MOB Space utilizes research, design, spatial engineering and architectural expertise to deliver award winning designs. A staff of recognized industry experts focus on client needs, integrating marketing, merchandising or technical knowledge necessary to successfully deliver the project.		Selected Projects Garnier - Fructis Sleek and Shine Event Garnier - Fructis Launch Event Garnier - Fructis - NBA Event Maybelline - Fall 2002 Product Launches Sunglass Hut - Tint Event Coty - Adidas Adrenaline Event

Merchandising
MOB's Retail division identifies the in-store and online marketing objectives of its clients and integrates research, design, engineering, production, package design, and related services to provide point-of-purchase merchandising fixture and display systems intended to meet specific marketing objectives. MOB's merchandising systems are designed to increase sales and maximize category and/or brand impact by attracting and influencing consumers at the point of sale. Communication of key brand/product features and benefits is an important element of many in-store programs, and MOB's displays are designed to provide quick, concise, consumer activating communication at the point of purchase. Such systems frequently incorporate interactive displays (from basic flip books to touch screen computer systems) to guide purchase decisions and deliver information/education. MOB's merchandising systems are also designed to improve retail space utilization and product organization, facilitate inventory management and reduce labor costs.		Selected Projects L'Oreal Professionnel - Retail Merchandising

RFID
MOB Wire is a leading IT solutions agency implementing integrated solutions across manufacturing, transportation, distribution and retail environments. MOB's personnel offer several years of experience implementing fully functional RFID applications in real world situations - not just test labs. This seasoned expertise has crafted MOB's leadership position in the RFID industry, implementing solutions for America's top retailers, manufacturers, and transportation specialists. MOB's flagship project is a second generation retail solution that manages wall inventory accurate to a shelf slot and individual product unit - the first and only solution of its kind to be used in live retail environments. MOB projects also include a manufacturing/distribution solution (currently deployed in production environments), and the prototype of a comprehensive transit solution. MOB is a leading developer of RFID data control software and middleware solutions.		Selected Projects Wal*Mart - RFID Shelving - Item Level 2 Proctor & Gamble - RFID Shelving - 3D Proctor & Gamble - RFID Shelving - PDA International Paper - RFID Transportation Logistics Carrefour - RFID

Identity
		Selected Projects Isomar - Brand Identity Medic - Corporate Identity Identif - Corporate Identity Arcs & Angles - Corporate Identity Orderpad - Brand Identity Hookless - Brand Identity

Technology
MOB offers a wide range of Technology services, including custom business logic / management, inventory control, and supply chain analysis. MOB's business development oriented web platforms and marketing tools power some of the biggest brands in the consumer packaged goods industry, and cutting edge development of interactive CDRoms, websites and kiosks has garnered widespread accolades. MOB is the exclusive distributor of Fors and Identif technologies for North America.		Selected Projects Matrix - International Website Wal*Mart - RFID Shelving - Item Level 2 Redken - Website & Salon Locator L'Oreal Professionnel - Textureline - CD Rom L'Oreal Professionnel - Serie Expert - CD Rom Donna Karan - Donna Karan Website